Stone materials, specially marble, granite and sandstone have timeless charm and limitless applications,

 which make it universal and unique and at times a sign of worth for its users. Its judicious use may provide an identity to the user making it synonym of the material.

Therefore if one uses a particular variety and shade of marble to decorate one's showroom or boutique that will provide the boutique an identity, and over a period of time the boutique will be recognised by people just by the reference of the material used. And there is no doubt this will also become a strong marketing tool, a hallmark that by just seeing will develop a link with the boutique and therefore with the products the boutique is showcasing.

To understand the concept we may take the example of Cartier Boutique, which chose green marble as its trademark material. The choice was most judicious and intelligent as green marble is specially decorative with its deep colour, sobriety and elegance it reflects. What could have been more complimentary to Cartier jewellery ? Cartier has used green marble to decorate its boutiques in Paris, London and New York etc.

Using particular kind of stone in a particular shade as a hallmark to promote a particular outlet is definitely a wonderful idea. Which stone and of what shade must be decided considering different aspects involved in making hallmark.

Pure white marble, Absolute Black granite, Azul Blue marble, pink or red sandstone have certain characteristics, which provide them unfailing charm and grace, and more so when used at the right place for the right purpose.

Pure white marble refers to piety, peace, purity and conveys a feeling of serenity and dignity in the atmosphere. Therefore it can be the most befitting material for decorating chain of exclusive boutiques or showrooms of a renowned diamond jewellery brand. And it would not be surprising if after sometime pure white marble becomes a hallmark of these boutiques or showrooms.

It is said that black is beautiful. Absolute Black granite when used for decorative purpose produces stunning effect making the surroundings look majestic and atmosphere filled with mystic charm. Any renowned brand of gold jewellery may choose Absolute Black granite for decoration of its boutiques and showrooms. This will provide it exclusive identity. Absolute Black granite goes well with the yellow of gold which has captivated men, particularly women, with its mystic glow. Both stand for their lasting beauty and unexplainable charm. Soon customers will start identifying the gold jewellery with Absolute Black granite.

The idea of using stone and develop that as a hallmark of highclass exclusive boutiques and showrooms may open new avenues for marketing exclusive stones. A well targeted move in the direction through proper communication and presentation may click and yield amazing results. Neither there is derth of classic and unique materials nor of class of people who wish to provide special and exclusive      look and identity to their establishments.